{"id":2425,"date":"2019-07-24T15:00:00","date_gmt":"2019-07-24T13:00:00","guid":{"rendered":"https:\/\/epayspace.com\/?p=2425"},"modified":"2024-03-04T14:15:04","modified_gmt":"2024-03-04T13:15:04","slug":"the-virtual-card-the-new-must-have-for-media-agency","status":"publish","type":"post","link":"https:\/\/epayspace.com\/fr\/blog\/the-virtual-card-the-new-must-have-for-media-agency\/","title":{"rendered":"La carte virtuelle : le nouvel outil indispensable pour les agences m\u00e9dia"},"content":{"rendered":"\n
\n

Carte virtuelle : D\u00e9finition, avantages et solutions<\/strong><\/h1>

La carte virtuelle, le nouvel outil indispensable pour les agences m\u00e9dia<\/p><\/div>\n<\/div><\/div>\n\n\n\n

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La carte virtuelle s’impose aujourd’hui dans le milieu bancaire et surtout celui des n\u00e9o-banques comme le moyen de paiement \u00e0 la mode. L’augmentation des fraudes sur les transactions de paiement en carte qui a bondi de 13,4 % sur la seule ann\u00e9e 2018 n\u2019y est sans doute pas pour rien. Les particuliers comme les professionnels sont s\u00e9duits par cette nouvelle tendance qui offre bien plus qu\u2019une simple carte de paiement\u2026<\/p>\n\n\n\n

Qu\u2019est-ce qu\u2019une carte virtuelle : d\u00e9finition<\/strong><\/strong><\/h2><\/div>\n\n\n\n

Une carte virtuelle peut proposer diverses fonctionnalit\u00e9s, mais son atout principal est avant tout d\u2019\u00eatre d\u00e9mat\u00e9rialis\u00e9e. Comme une carte de paiement classique, elle dispose d\u2019un code PAN, d\u2019un code CVV ou encore d\u2019une date d\u2019expiration, mais n\u2019aura pas de repr\u00e9sentation physique. Elle s\u2019affichera sur un \u00e9cran digital (t\u00e9l\u00e9phone mobile, ordinateur ou tablette) moyennant des acc\u00e8s s\u00e9curis\u00e9s. Ainsi, elle constitue le moyen de paiement id\u00e9al pour les achats faits sur internet. Peu co\u00fbteuse (car ne n\u00e9cessitant pas de fabrication), elle a l\u2019avantage d\u2019\u00eatre \u00e9mise en temps r\u00e9el (pas de d\u00e9lais ni de frais postaux), et favorise la s\u00e9curisation des transactions en ligne en \u00e9vitant les fraudes, le hacking, la perte ou encore le vol. Par d\u00e9finition, la carte virtuelle est donc digitale et con\u00e7ue pour des achats en ligne, mais elle peut proposer d\u2019avantage de services. En effet, ces cartes peuvent \u00eatre :<\/p>\n\n\n\n

– Pr\u00e9pay\u00e9es : on peut les charger ou les d\u00e9charger du montant que l’on souhaite sans possibilit\u00e9 de d\u00e9couvert ou de cr\u00e9dit, uniquement pour des paiements comptants
– A usage unique : \u00e9mises pour un achat et un montant pr\u00e9cis, elles se d\u00e9sactivent une fois le processus d’achat termin\u00e9. Une nouvelle carte sera \u00e9mise pour l\u2019achat suivant
– A code dynamique : elles proposent un code de s\u00e9curit\u00e9 CVV (Cardholder Verification Value) ou un Cryptogramme qui est renouvel\u00e9 lors de chaque achat ; ce qui assure \u00e0 l’utilisateur un tr\u00e8s haut niveau de s\u00e9curit\u00e9 notamment contre le hacking<\/p>\n\n\n\n

Au-del\u00e0 des avantages \u00e9vidents pour les particuliers et la s\u00e9curisation de leurs achats sur internet, les entreprises et notamment les agences publicitaires y trouvent de plus en plus leur int\u00e9r\u00eat : l\u2019instantan\u00e9it\u00e9 du service, son caract\u00e8re illimit\u00e9 (ou presque) et sa capacit\u00e9 \u00e0 rationaliser les processus de d\u00e9penses professionnelles. En effet, les cartes virtuelles sont aujourd’hui de plus en plus utilis\u00e9es dans le secteur publicitaire notamment dans le \u00ab\u00a0Media Buying\u00a0\u00bb (autrement dit l’achat d’espaces publicitaires par exemple sur les r\u00e9seaux sociaux). Les agences ou r\u00e9gies publicitaires qui effectuent au quotidien des milliers de transactions en ligne sont confront\u00e9es aux probl\u00e9matiques r\u00e9currentes :<\/p>\n\n\n\n

– Payer par carte pour des d\u00e9penses r\u00e9guli\u00e8res et souvent \u00e0 gros montants
– Multiplier les moyens de paiement en fonction du nombre de campagnes ou de clients
– Jongler entre les suspensions de campagnes (et donc des cartes de paiement) suite au blocage de comptes administrateurs (souvent d\u00e9cid\u00e9 arbitrairement par les m\u00e9dias)
– Favoriser l\u2019ind\u00e9pendance et la flexibilit\u00e9 des comptes en fonction des p\u00e9riodes, des m\u00e9dias et des budgets publicitaires<\/p>\n\n\n\n

Passer par l\u2019\u00e9mission de cartes virtuelles pr\u00e9pay\u00e9es devient ainsi la solution incontournable pour plusieurs raisons :<\/strong><\/strong><\/h2><\/div>\n\n\n\n

– Emission en temps r\u00e9el de cartes virtuelles \u00e0 volont\u00e9 : permettant de pallier aux impr\u00e9vus, aux urgences et de gagner en flexibilit\u00e9
– Chargement mais aussi d\u00e9chargement des cartes de fa\u00e7on instantan\u00e9e : l\u2019entreprise reste ma\u00eetre de son budget et contr\u00f4le de fa\u00e7on granulaire chaque d\u00e9pense
– Gestion des cartes et des comptes virtuels de fa\u00e7on autonome : l\u2019entreprise est libre de g\u00e9rer ses transferts et n\u2019est pas d\u00e9pendante de sa banque
– Visibilit\u00e9 totale et imm\u00e9diate des transactions : pour un meilleur suivi comptable, administratif et budg\u00e9taire
– Choix des devises : l\u2019entreprise est libre de choisir des cartes et des comptes dans la devise qui lui convient (ex : EURO, USD, GBP) et \u00e9vite ainsi les taux de change
– Faibles co\u00fbts<\/p>\n\n\n\n

Dans un monde o\u00f9 le paiement et ses diff\u00e9rentes m\u00e9thodes sont de plus en plus d\u00e9mat\u00e9rialis\u00e9es, la carte virtuelle s’impose comme une solution d’avenir peu co\u00fbteuse, s\u00e9curis\u00e9e et permettant une meilleure gestion des d\u00e9penses professionnelles. C’est pourquoi aujourd’hui, nombreuses sont les agences et r\u00e9gies publicitaires qui font appel \u00e0 des Programme Managers<\/a> comme E-Pay Space dans le but de d\u00e9velopper des offres sur-mesure et en ad\u00e9quation avec leurs besoins.<\/p>\n<\/div><\/div>\n\n\n\n

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\n
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E-wallets vs cartes virtuelles : quelle est la diff\u00e9rence ?<\/strong><\/h4><\/div>\n\n\n\n
\n
Lire l’article<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n

E-Wallet<\/strong><\/h4><\/div>\n\n\n\n
\n
Lire l’article<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n

Le e-paiement ou e-pay<\/strong><\/h4><\/div>\n\n\n\n
\n
Lire l’article<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
Vous souhaitez d\u00e9couvrir nos solutions ?<\/h5><\/div>\n\n\n\n
Sur-mesure ou cl\u00e9-en-main, nous avons la solution qu\u2019il vous faut !<\/h5><\/div>\n\n\n\n
\n
D\u00e9couvrez E-Pay Space<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
\n
\"Banking<\/figure>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

La carte virtuelle s’impose aujourd’hui dans le milieu bancaire et surtout celui des n\u00e9o-banques comme un moyen de paiement plus s\u00e9curis\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":4152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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